Mariyam Vidhu Vijayan
CEO & Co-Founder
RnD & Marketing
Founded Woman.ly Ventures
Headed Endeavour International School.
Diploma in Child Psychology
B.Tech, Kerala University
AI-Based Wellbeing App for Working Families
Your Wellbeing Matters
Hi, I am Cri.
Your Empathetic AI-coach
The Mental Health Crisis is Growing
1 in 4
people
suffer from a mental health disorder
70%
receive no treatment
are skyrocketing post-COVID
long waitlists, and cost barriers
Burnout and Anxiety
Shortage of Therapists,
Depression and anxiety cost the global economy US$ 1 trillion each year predominantly from reduced productivity.
Traditional Mental Health Support Isn’t Built for Working Families
Conventional mental health apps failed to establish connection - 3% Retention, Ghosting after 6 weeks
The real gap:
Working family problem-Therapists
Clinician burnout reduces effectiveness, raising costs
Finding mental health care for kids is even more challenging.
Majority of therapists lack training in evidence based psychotherapy (EBP)
Long waitlists, inconvenient hours, and therapist shortages
Families
Human+AI
Therapy
Built for
AI delivers guided therapy using CBT and mindfulness
Accessible anytime, anywhere.
On-Demand Access to Human Therapists as and when required
Video, audio, or text therapy — designed for adults & kids
Cri detects subtle tone and emotion changes to assess stress levels and emotional state.
Provides the user with smart nudges to encourage actions, track moods, and maintain habits.
Validated by Real-World Demand
Partnered with Cognizant, TCS & 4 mid-level Institutions
“I struggled to track and apply parenting tips from reels and videos. Crink’s mentorship gave me guidance to improve, and quality time with my kids now makes me feel truly valued.”
Akhila Jose,
Software Engineer
“I felt incredibly comfortable talking to Cri. In moments with the children when I didn’t know what to do, it was comforting to have someone there to ask for help. The feeling that someone was on the other side with solutions gave me a real sense of positivity. Unlike appointments that get delayed, Cri was available right then, offering suggestions that were truly helpful.”
Dr. Sumayya C C,
Surgeon
App demo · 1:58
Business Model
Cri
Chat/
Audio-Video Calls
User
Come Back
Continue
Build Therapeutical Alliance
Long-term Family Memory
Difficult to Switch
Wellbeing
Success
New User
Testimonials, Referrals &
Word of Mouth
B2B
ho
Progressive Mid-Sized Growth Companies (200–2000 employees)
•IT/Tech: High stress, burnout, 24/7 shifts.
•Schools in india and middle east to provide parents coaching, teenagers support and teachers training
•Healthcare: Doctors & nurses face compassion fatigue, stress.
•Financial/Strategy Consulting: Long hours, high performance pressure.
•Insurance Providers: Integrations/APIs
B2B2C
B2C
Professional Busy Families
Partnerships and Micro Communities: Doctors, Teachers & HR professionals
Repeat customers: contributing to over 40%+ of total joiners per month as of now
New Customers B2C:
1.Community Building & Founder led Brand Trust
2.Human Stories driven content strategy
3.Word-of-Mouth and Referrals
4.Social Media (Founder and Company profiles, Influencers)
Team
Mariyam Vidhu Vijayan
CEO & Co-Founder
RnD & Marketing
Founded Woman.ly Ventures
Headed Endeavour International School.
Diploma in Child Psychology
B.Tech, Kerala University
Rustum Usman
CPO & Co-Founder
Product & Technology
Ex Consultant with Fortune 500 & Big 4.
Founded an IIoT Startup
MBA (IIM-Kozhikode)
Shahidh K
Advisor - Technology
Head of Engineering at PromptQL (Hasura) (India's first open-source Unicorn)
Integrated BTech & MTech from Indian Institute of Technology Madras (IIT-M)
Eisa Usman
(Software Architect)
Aqueel Ahmed
(AI/ML Engineer, IIT Kharagpur)
Mohammed Fayiz1
(ML Researcher, Duke &
IIT Kharagpur)
Aiswarya P
(R&D Psychologist & Consultant)
Fathimath Shifa
(Consultant Psychologist)
Sunu Sunny
(Consultant Psychologist)
Reyna James
(Consultant Psychologist)
Hameedha Beevi
(Consultant Psychologist)
Advisors:
Dr Mohammed Arshad, MD (NIMHANS)
(Psychiatrist at Somerset NHS Foundation Trust, UK )
Dr Hisana Jahan, MD
(Pediatrist at Barts Health NHS Trust, UK)
1 Remote
Crink Private Limited
Integrated Startup Complex (ISC)
Kinfra Hi-Tech Park
Kochi, India
Awareness without access is just another form of neglect.
What the World Loses If Crink Doesn’t Exist
A Silent Crisis Left Unanswered
Millions of families will continue to suffer in silence — aware they need help, but unable to access it
Mental health support will remain a luxury: fragmented, expensive, and out of reach for most
Children will grow up emotionally unsupported, parents will burn out, and institutions will be unequipped to help
The last-mile gap in mental wellness will continue to widen — despite the tools existing to fix it
